This SEO course prepares you for a successful career in this dynamic field by providing in-depth knowledge and practical experience. Or use them as seed keywords and pop them into a keyword research tool. This is a way to get high-quality backlinks WITHOUT having to grind with outreach.
- Search intent refers to what the user wants to do when they input a keyword in Google.
- Zero-click searches occur when a user’s query is answered directly on the search engine results page (SERP), without the need to click through to a website.
- Google considers content ‘freshness’ when ranking results, so going through your posts and modifying them to reflect better your industry changes can significantly boost your visibility.
- And when people land on their articles, they become aware of Calm’s meditation app.
Adding Internal Links in WordPress
The more high-quality backlinks (i.e., backlinks from reputable websites) you have pointing to your pages, the higher your site’s authority in the eyes of Google. On-page SEO is the process of optimizing a page’s content, HTML elements, and structure to provide a better user experience and increase your chances of ranking well. Let’s get into how tocreate content that both search engines and users will love. Effective keyword research lets you find topics your audience cares about and understand the search intent (the goal behind the search), so you can create effective content.
Use descriptive URLs
When choosing keywords for your site (or a specific page), focus on relevance first. As we look forward to the future, local SEO will continue to evolve, with new technologies and trends shaping how businesses connect with their communities. Staying informed and adaptable will be key for local businesses aiming to thrive in an ever-changing digital landscape. Augmented Reality (AR) is tied closely with local SEO because both have a focus on location. Various augmented reality applications work on location-based inputs.
Compared to SEO, social media is more immediate and dynamic, requiring constant effort to stay relevant. Content posted on social media is quickly overshadowed by new posts, making it necessary to maintain a continual stream of updates to keep your audience engaged. To succeed with programmatic SEO, each generated page must provide unique, valuable, and relevant content. When done well, programmatic SEO is a powerful tool, especially for targeting low-competition keywords or specific niches that might otherwise be overlooked. Alex Chris is a digital marketing consultant, author, and instructor.
Now, think about the opportunities you have here with other services. No SEO person, not even me, can predict if and when this will change. While their domain rating is quite high, 88, it’s still a good sign that topics like this are still here to stay. While the rise of ChatGPT has taken a lot of informational queries, Google is still king when it comes to most searches on the web. It’s a great example of a programmatic strategy that is so bottom of the funnel that while the traffic may not be that high, the conversion rates are.
Nofollow links are often used when a link is placed at the request of the linked website. This is because links pass value between pages, so it should occur naturally. Manipulating sites to link to you is against Google’s guidelines, so ignoring this could cause your site to be penalized. This is a standard approach for podcasters because links allow listeners/viewers to dig deeper and learn more about the guest(s) and their business. E-E-A-T (Experience, Expertise, Authoritativeness, and Trust) is a concept highlighted in Google’s Search Quality Raters’ Guidelines and has become a focus for SEOs in recent years. The general idea is that websites should be built with EEAT in mind, showing that they are experts in their niche while demonstrating authority and trust.
This week’s Ask An SEO shows how to decode keyword intent and turn Google Keyword Planner into an SEO asset. If you want to find even more keyword ideas, click on an internal link. Next, keep an eye out for sections on the Wikipedia entry that display closely related keywords and topics.
Businesses like seeing fast results and one mistake marketers make when getting into content marketing is expecting results too quickly. In other words, most blogs that are only focused on SEO are rehashing the same ideas other people have already written about. You need a systematic plan to create content on an ongoing basis so that you can stay consistent with your content marketing efforts.
You should also avoid unhelpful content (e.g., low-quality blog posts or blog posts BHS Links about irrelevant topics) because this content can harm your reputation. Use HTML heading tags to define the headings on your pages to make it easier for search engines and users to understand the structure of your pages. Write a unique title tag (off-page title) for each page to help search engines understand what your pages are about and rank them accordingly. To ensure a keyword is relevant to the page you’re creating, check the top-ranking results in Google. You can think up keywords on your own and look at Google’s search suggestions for inspiration. But it’s generally best to find keywords through keyword research tools.
To learn more about technical SEO, consider enrolling in a technical SEO course (there are free and paid options). Learn what is the meaning of SEO and get examples on how to optimize your site using SEO best practices. Start your free trial with Shopify today—then use these resources to guide you through every step of the process. SEO is your chance to get in front of potential customers at any stage of their customer journey. SEO is what you do to rank higher on Google and get more traffic to your site.