Basically, it helps to make sure that any information that gets sent between the website and user is secured. Yet, even though Google has been such a powerful force in our lives for the last 10+ years at least, ranking high on Google is still one of the biggest challenges. Secondly, you need to figure out how Google’s algorithm works. Brands and their marketing teams have loads of things they need to count nowadays. They need to count their number of likes, followers, retweets, comments, shares, tags, mentions, etc.
Lots of consistent NAP (name, address, and phone number) citations can help you rank higher in Google because they make your business more prominent and corroborate your information. While the Position Tracking tool shows whether your profile appears in Google Search. The GBP platform lets you see what queries people use to find your business. And allows you to monitor key performance metrics, like the number of clicks you get. Common issues include large image files, unoptimized code, too many redirects, lack of browser caching, and render-blocking JavaScript. These are large page extracts designed to provide an immediate response to the user’s query.
The local pack features only one result with the word pub in the name now. For example, people might search for “running shoes nike.” But you should use a variant like “Nike running shoes” instead. Always make sure to use keywords in their grammatically correct form.
Add internal links
Only Commercial or Transactional keywords signal buying intent. This makes it easy for visitors to find what they’re looking for. You can track 10K keywords in this tool, but you only usually need to track the main keyword for each page.
Rank Math also checks for the presence of images or videos in your post and warns you if it does not find any. Next, optimize your content for readability and user experience. Ensure your content is well-structured with clear headings and subheadings, bullet points, and paragraphs.
To find low-hanging fruit, use a tool like Ahrefs to see which of your pages are ranking well but could be improved. After identifying some low-hanging fruit, update the content, adding new images or videos, or changing the title and meta description. Also, try promoting the refreshed content on social media or in your email newsletter.
Ways to Optimize for Zero-Click Searches
If searchers are likely to value updated content, Google ranks fresh pages higher. Google likely knows that searchers value posts with templates more than those without, so you should probably include one if you want to rank higher for this keyword. Even if your content aligns with search intent, you may not be giving searchers everything they want. There may be subtopics they’re looking for and expecting you to cover. If you see a message telling you “Your search did not match any documents” then your site is not being indexed by Google. Double-check that you’ve spelled your websites domain name correctly (you can see I’ve added an extra ‘y’ in my domain name, below).
- If you need new local keyword ideas, try Rank Tracker’s Keyword Research module.
- The bottom line is that while Shopify SEO is a long-term game, PPC plays a crucial role in continuously driving traffic, dominating SERPs, and boosting sales.
- Tools like Ahrefs or SEMrush can provide a keyword difficulty score, which estimates how hard it will be to rank for a particular keyword.
- SERPWatcher, offered by Mangools, is a more complete solution for those who prefer an intuitive interface and want to monitor multiple keywords over time.
- It’s like having your own personal spreadsheet expert, making your life easier and your work more efficient.
Can you do SEO on Shopify?
Our experience shows that most users won’t consider downloading apps with less than 4-star ratings. Even those with less than a 4.5-star rating already have disadvantages compared to an app from the same category with higher ratings. Styles that are enticing in one year can go unnoticed in the next. The first contact with an app’s icon is usually in search results on Google Play, and it will BHS Links always be visible among its competitors.
Google’s algorithm has become adept at spotting “keyword stuffing” and penalizes pages that use keywords excessively, in ways that interfere with the reading experience. A good way to avoid being penalized for “keyword stuffing” is to read your copy aloud — if your keyword use sounds unnatural, you may get flagged for stuffing. To correct this, you can replace your focus keyword with secondary keywords you want the blog to rank for. When you refresh old content, simply slapping a newer date on the post won’t do much for Google’s algorithm. You need to also make significant changes to the copy to ensure that it’s still relevant.
As you can see, the Page Authority of the ranking sites is much lower and there are much less links pointing to these top 10 sites in Google. Yes, you want to mention your keyword in your post, but don’t go overboard! Mentioning your keyword once or twice in your article is sufficient! If you start mentioning your targeted keyword in every paragraph, this is called “keyword stuffing” and Google could actually make you rank lower because of it. So, don’t shoot yourself in the foot by overusing your keyword – a couple of times is just fine. Be sure to read to the end, as I include specific keywords that I am ranking for, how much traffic I get from them, and how you can do the same.