This has lead to relationships – which eventually lead to links. But I have never linked to NichePursuits.com SEO Anomaly via article directories, Fiverr gigs, etc. For authority sites, I would never recommend those “manual” tactics.
Create Google Search Console and Google Analytics Accounts
Instead, you should review both pages and consolidate the content so that you now have one strong page that can enjoy lots of quality keyword rankings and backlinks. Review your pages or blog library periodically to ensure you don’t run into this issue. You can also use a tool like SEMRush to check for keyword cannibalization which indicates a duplicate content issue is at play. In 2024, on-page optimization remains one of the easiest ways to boost your rankings on Google. Not only doesn’t it take a lot of time to do, but you’ll also see results quickly.
➡️ Internal Linking
- Claiming your GBP makes your business look more credible and professional, ensuring that customers see accurate, up-to-date information.
- It’s even more important if your website focuses on so-called YMYL topics (aka your money or your life).
- You can launch a campaign on social media, offer a discount, or just email them to ask their opinion on your business and ask them to rate you.
- Advanced tools like Serpple allow you to analyze your SERP performance, ensuring you stay ahead in the competitive landscape.
One of the easiest ways to find out if you can rank for a keyword is to find the keyword difficulty score of your target keyword. Compare this number to the keywords with the highest difficulty score you already rank. The magic is choosing exactly the right keywords to target and build content around.
It will also help you see which pages are slipping in rankings so you can prioritize improving those. Some broken links on a website are normal and Google doesn’t consider 404s to be a problem per se. If your keyword’s missing from any of these areas, you’ll be prompted to add it. For example, it’ll check your focus keyword (target keyword) use.
This is a special kind of organic result that contains a larger excerpt from your page. The Organic Research tool’s Positions report shows a variety of keyword metrics. And the “URL” column shows which webpage ranks for each corresponding keyword. There are 7 references for the same page in the image but for different keywords.
It then suggests them as contextual internal link opportunities. Internal links are links from one page on your website to another. They’re important because they’re how PageRank flows around your site. In other words, internal links boost a page’s authority and tell Google it’s important.