You will probably come across other types or subdisciplines of SEO, such as technical SEO, local SEO, multilingual SEO, etc. This is because the user can see the URL both in the address bar and on the SERPs. And based on that information, users a) can choose to click on some results over the others and b) know where they are on the website. Utilizing search intent in SEO is about discovering what searchers want to get when they plug in a search query and then providing that information. A list that would be even better and more complete with a link to my SEO audit post.
Image formatting plays a significant role in making your site mobile-friendly. This reduces loading times and prevents oversized images from disrupting layouts. Use responsive design principles, like flexible images and CSS media queries, to ensure visuals adapt well across devices. Optimizing these elements not only improves your page’s rankings but also enhances user satisfaction. Schema can enhance your search results with rich snippets like star ratings, product prices, or FAQs. These visual elements make your results stand out and attract more clicks.
Identify Low Competition Keywords with Semrush
Optimizing page speed is crucial because it significantly affects user experience and is a confirmed ranking factor for Google. Ensure your main keyword is in the introduction, conclusion, h1, and meta description. Other headings can be formed around closely related search phrases or secondary keywords that users search often. SEOBoost can help you identify the right keywords to add and help optimize the content. It includes a complete list of secondary and LSI keywords, their importance, and the number of times you can incorporate them around your content for the best results. Every detail matters in on-page SEO, from your page title to meta descriptions to avoiding keyword stuffing and how your web pages link.
- In this section, I’ll cover the most common advanced on-page SEO factors we run against.
- While it’s true there’s a lot of evidence against meta descriptions as a ranking factor, they’re wrong about everyone knowing that.
- Tools such as the Blog Topic Generator can not only suggest topics but also provide search volume data for the keywords you plan to use.
- The cost of your search engine optimization project can vary considerably based upon the size and complexity of your website.
On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. You can measure page speed with Google’s free PageSpeed Insights tool, which provides an overall performance score for mobile and desktop. Keyword research tools are another useful way to find terms to target with your content. And Backlinko’s free keyword research tool is an excellent place to start.
Technical SEO affects everything from site load times to your mobile version. Ranking in the legal industry can be difficult as it’s one of the most competitive markets. At Stellar SEO, we have perfected the law firm SEO strategy and can confidently help you boost your rankings. We work with personal injury lawyers as well as many other fields of practice and understand the intricacies of creating expert-level legal content that ranks and informs. If you do not currently have a blog post strategy & keywords defined, we offer an option to create that as well.
Rankings and traffic through search engine optimization
Use internal linking wisely to guide visitors to related content within your site. This not only improves user experience by providing additional relevant information but also helps in distributing page authority throughout your site. Create engaging and descriptive meta descriptions for each page. These snippets should provide a brief overview of the page’s content and include targeted keywords. Well-crafted meta descriptions can improve click-through rates from search engine results pages.
Off-page SEO refers to all external factors that impact your site’s rankings. This includes backlinks, E-E-A-T, local SEO, social media mentions, and pay-per-click. While it’s true there’s a lot of evidence against meta descriptions as a ranking factor, they’re wrong about everyone SEO Anomaly knowing that. Make sure that your title tag and meta description doesn’t exceed the recommended maximum characters. To review this, many SEO applications allow you to preview how these elements will appear in search to prevent overrunning text. A good rule of thumb is to aim for 60 characters or less for titles and 160 or less for meta descriptions.