Ensuring your site is properly indexed is crucial, and unfortunately, indexing issues can be easy to miss. For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site. Despite their best efforts, they could not identify the problem.
Tools
Once you understand your buyer personas, you can brainstorm short and long-tail keywords that relate to their needs, interests, pain points, concerns, and questions. Crawling is the process of Google’s web crawlers (also known as spiders) visiting websites and collecting information about them. This information includes the website’s content, structure, and links to other websites. It’s important to remember that SEO is only focused on organic ranking.
Poor quality images can make your website look less professional, but large files can slow down page speeds. It’s important to make your alt text as descriptive as you can without becoming too lengthy. Whilst it will not be visually present on your webpage, audiences will be able to read this via screen readers. If you’re running a website, you’re probably aware of the importance of SEO.
Lesson 4: The Fundamentals of On-Page SEO (Can Google Read Your Website?)
- A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer.
- There are plenty of online resources, tools, and communities that can help you get started.
- In my experience, most people use the “Publish and Pray” approach to SEO and content marketing.
- Google presents local search results with a map followed by three organic search results.
- It involves aligning your content, HTML elements, and site structure with SEO best practices.
For example, when you search for SEMrush, it shows their Twitter account… with links to their last 3 tweets. All of these are GREAT questions to answer in the form of blog posts, videos and podcasts. SEO Anomaly They can also appear when Google feels that a “normal” search needs a few local results.
Should marketers use SEO or SEM?
Also, make sure to use a Content Delivery Network (CDN) to deliver content faster by using servers located closer to the user. Regularly audit your site’s speed with tools like Google PageSpeed Insights and GTmetrix to identify and resolve bottlenecks. Google uses over 200 ranking signals to decide where your website shows up in search results. All the same, these three types of SEO complement rather than compete with each other. The best results come when you first improve technical elements, focus on on-page efforts, and develop your off-page SEO strategy. I saw that most of the content ranking for “SEO Audit” listed out non-technical steps.
Once you’re done, download your mind map to use as a reference for the next steps. It might mean highlighting hands-on experience, certifications, or testimonials. A professional-looking website is another way to signal your trustworthiness. A link (or backlink) is an HTML hyperlink pointing from one site to another. SSL (Secure Sockets Layer) certificates are small files installed on a web server which act as a security measure for websites.