High-quality content attracts and engages readers, encouraging longer page visits and lower bounce rates. Different factors like the words of your query, page relevance, source expertise, content usability, location, and settings determine your Google ranking. If your rankings are not where you want them to be, don’t worry. Here are the BHS Links top three tools we recommend using to monitor Google ranking.
Most content management systems allow you to make preview and adjustments for mobile/smaller screens. It’s not just the quality of your content that indicates expertise in your niche, but also the quantity of that quality content. For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. SEO is the process of optimizing your website to rank as high as possible in organic search engine results (and yes, you can aim for the first page).
Target Long-tail and Question Keywords
For example, the page uses the exact keyword in the page’s title tag and the H1 tag. Also, the domain is very authoritative (Ahrefs Domain Rating of 73). We also found that the #1 results has an average of 3.8x more backlinks than the results rankings #2-#10. In fact, so few pages had any backlinks that “zero backlink” pages were beginning to skew the data. So for this ranking factor we decided to run this particular analysis excluding pages with zero backlinks. Websites with above-average “time on site” tend to rank higher in Google.
Step 5: Make Your Website Easy to Use
Here, you’ll find people’s most common questions on your topic. Another effective strategy is to target question-based keywords. These are search terms that users often type when looking for answers or solutions. Internal linking refers to adding hyperlinks within your website’s content that direct users to other relevant pages on your site. Implementing schema markup and utilizing internal links are two effective strategies to improve your website’s ranking on Google. Building citations from reputable local directories helps establish trustworthiness with search engines.
Level up ASO on Google Play with App Radar
- It takes all of your pages into consideration when ranking your site.
- Our analysis of Google’s key ranking factors found that the average Google first page result contains 1,447 words.
- On-page SEO is the process of optimizing a specific webpage to help search engines understand its purpose and quality.
- Every page should be wrapped in an H1 tag and include your target keyword where it makes sense.
Also, does the traffic boost convert to more customers and sales? SEO is time-consuming and if you don’t track your results, you won’t know where to make changes and if it’s worth the time and effort. Also, while a lot of the focus is on creating more content, don’t forget to audit your existing content.
A great tool to use for this is CompetitorSpyFX, which analyzes your competitors’ sites for everything from content marketing to user experience. Likewise, you don’t want to target a keyword like “corn.” Broad, short-tail keywords have more competition, making it harder to rank at the top of search results. You’d have to be very authoritative to make it into those top rankings.
After configuring the tool, you’ll see content, backlinks, and technical suggestions. You’ll find suggestions for semantic keywords, text length, readability, and backlinks (which you’ll learn more about later). The keywords’ search intent should be the same or very similar. You can also add related keywords with the same intent (e.g., “best dog toys” and “good toys for dogs”).
Almost everyone wants to understand how to rank higher on Google. So it’s to your advantage to ask for reviews and respond quickly to them. This helps ensure your page topic is clear to Google and to readers. After downloading and installing the plugin, navigate to a web page that you want to optimize.